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Key Market Factors
 How
long does it take to sell a property? Some properties sell in a few days,
others may take several months. By recognizing some key factors that influence
marketing a home, you can get significant control over market time.
The proper balance of these factors will expedite your sale:
Location
Location is the single greatest factor affecting value. A neighborhood’s
desirability is basic to a property’s fair market value.
Competition
Buyers compare your property against others in that neighborhood. Buyers
interpret value based on available properties on the market.
Timing
The real estate market may reflect a buyer’s or seller’s market. Market
conditions cannot be manipulated; an individual marketing plan of action must
be developed for each property.
Condition
The property condition will affect price and speed of sale. Maximizing
appearance and preparation of the property will maximize value.
Terms
The more terms available, the larger the market, the quicker the sale and the
higher the price. Terms structured to meet your objectives are important to
successful marketing.
Price
If the property is not properly priced, a sale may be delayed or even
prevented. Reviewing the Comparative Market Analysis assists you in determining
the best possible price.
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